TCL x IOC

TCL x IOC

TCL x IOC

Challenge

Challenge

Challenge

The International Olympic Committee (IOC) faced a critical juncture. With the Paris 2024 Olympics deemed a resounding success, a new challenge emerged: filling the void left by departing TOP sponsors, particularly Panasonic in the crucial audiovisual category. The need for new, impactful partnerships became acute. The IOC turned to ORSEN, entrusting us with this vital task, a testament to our strong and established relationship with TCL's leadership.

The International Olympic Committee (IOC) faced a critical juncture. With the Paris 2024 Olympics deemed a resounding success, a new challenge emerged: filling the void left by departing TOP sponsors, particularly Panasonic in the crucial audiovisual category. The need for new, impactful partnerships became acute. The IOC turned to ORSEN, entrusting us with this vital task, a testament to our strong and established relationship with TCL's leadership.

The International Olympic Committee (IOC) faced a critical juncture. With the Paris 2024 Olympics deemed a resounding success, a new challenge emerged: filling the void left by departing TOP sponsors, particularly Panasonic in the crucial audiovisual category. The need for new, impactful partnerships became acute. The IOC turned to ORSEN, entrusting us with this vital task, a testament to our strong and established relationship with TCL's leadership.

Result

Result

Result

Leveraging our deep understanding of both the IOC's strategic needs and TCL's global ambitions, ORSEN swiftly identified TCL as the ideal successor to Panasonic. We immediately went to work, collaborating closely with IOC leadership to craft a tailored partnership package. This bespoke offering was meticulously designed to align perfectly with TCL's objectives and elevate their global brand image, drawing directly from our extensive experience working with TCL.

Leveraging our deep understanding of both the IOC's strategic needs and TCL's global ambitions, ORSEN swiftly identified TCL as the ideal successor to Panasonic. We immediately went to work, collaborating closely with IOC leadership to craft a tailored partnership package. This bespoke offering was meticulously designed to align perfectly with TCL's objectives and elevate their global brand image, drawing directly from our extensive experience working with TCL.

Leveraging our deep understanding of both the IOC's strategic needs and TCL's global ambitions, ORSEN swiftly identified TCL as the ideal successor to Panasonic. We immediately went to work, collaborating closely with IOC leadership to craft a tailored partnership package. This bespoke offering was meticulously designed to align perfectly with TCL's objectives and elevate their global brand image, drawing directly from our extensive experience working with TCL.

Advise

Advise

Advise

ORSEN then facilitated crucial connections, bringing together IOC leadership with TCL's top management. We expertly steered these high-level conversations, culminating in a monumental agreement: TCL signed on for a two-cycle TOP sponsorship. This landmark deal secures TCL's position as a Worldwide Olympic Partner through to the Brisbane 2032 Summer Olympics and Paralympics, showcasing a powerful new chapter for both the Olympic Movement and TCL's worldwide brand presence.

ORSEN then facilitated crucial connections, bringing together IOC leadership with TCL's top management. We expertly steered these high-level conversations, culminating in a monumental agreement: TCL signed on for a two-cycle TOP sponsorship. This landmark deal secures TCL's position as a Worldwide Olympic Partner through to the Brisbane 2032 Summer Olympics and Paralympics, showcasing a powerful new chapter for both the Olympic Movement and TCL's worldwide brand presence.

ORSEN then facilitated crucial connections, bringing together IOC leadership with TCL's top management. We expertly steered these high-level conversations, culminating in a monumental agreement: TCL signed on for a two-cycle TOP sponsorship. This landmark deal secures TCL's position as a Worldwide Olympic Partner through to the Brisbane 2032 Summer Olympics and Paralympics, showcasing a powerful new chapter for both the Olympic Movement and TCL's worldwide brand presence.