NEXO & MexTenis

NEXO & MexTenis

NEXO & MexTenis

Challenge

Challenge

Challenge

Negotiating and securing a high-profile sponsorship with MexTenis to help propel Nexo into the Tennis space.

Negotiating and securing a high-profile sponsorship with MexTenis to help propel Nexo into the Tennis space.

Negotiating and securing a high-profile sponsorship with MexTenis to help propel Nexo into the Tennis space.

Result

Result

Result

Responsible for the development and execution of a strategic social, digital, and on-site marketing campaign, designed to elevate Nexo's brand, engage its community of fans and clients, and showcase its position as a next-generation platform in digital wealth.

Responsible for the development and execution of a strategic social, digital, and on-site marketing campaign, designed to elevate Nexo's brand, engage its community of fans and clients, and showcase its position as a next-generation platform in digital wealth.

Responsible for the development and execution of a strategic social, digital, and on-site marketing campaign, designed to elevate Nexo's brand, engage its community of fans and clients, and showcase its position as a next-generation platform in digital wealth.

Advise

Advise

Advise

ORSEN provided strategic advisory on a commercial plan that aligned with Nexo's licensed operational markets, culminating in the identification of ATP tournaments as the optimal partnership.

ORSEN provided strategic advisory on a commercial plan that aligned with Nexo's licensed operational markets, culminating in the identification of ATP tournaments as the optimal partnership.

ORSEN provided strategic advisory on a commercial plan that aligned with Nexo's licensed operational markets, culminating in the identification of ATP tournaments as the optimal partnership.

Acquire

Acquire

Acquire

We were responsible for the negotiation and acquisition of two key tournament partnerships in Mexico—Acapulco and Los Cabos—along with the strategic recruitment of next-gen talent Rodrigo Pacheco as a brand ambassador, designed to elevate the fan experience.

We were responsible for the negotiation and acquisition of two key tournament partnerships in Mexico—Acapulco and Los Cabos—along with the strategic recruitment of next-gen talent Rodrigo Pacheco as a brand ambassador, designed to elevate the fan experience.

We were responsible for the negotiation and acquisition of two key tournament partnerships in Mexico—Acapulco and Los Cabos—along with the strategic recruitment of next-gen talent Rodrigo Pacheco as a brand ambassador, designed to elevate the fan experience.

Optimise

Optimise

Optimise

The ORSEN team conceptualised and delivered a targeted strategy for the Mexican market, which successfully established Nexo's share of voice in tennis and ultimately yielded a strong ROI, with a cost-per-lead metric that significantly exceeded the benchmark of previous activations.

The ORSEN team conceptualised and delivered a targeted strategy for the Mexican market, which successfully established Nexo's share of voice in tennis and ultimately yielded a strong ROI, with a cost-per-lead metric that significantly exceeded the benchmark of previous activations.

The ORSEN team conceptualised and delivered a targeted strategy for the Mexican market, which successfully established Nexo's share of voice in tennis and ultimately yielded a strong ROI, with a cost-per-lead metric that significantly exceeded the benchmark of previous activations.