JAECOO | EPCR

JAECOO | EPCR

JAECOO | EPCR

Challenge

Challenge

Challenge

ORSEN were tasked with the identification, acquisition and management for Chery International’s first ever multi-market sponsorship as they launched their new brands, OMODA | JAECOO in Europe, particularly the UK.

ORSEN were tasked with the identification, acquisition and management for Chery International’s first ever multi-market sponsorship as they launched their new brands, OMODA | JAECOO in Europe, particularly the UK.

ORSEN were tasked with the identification, acquisition and management for Chery International’s first ever multi-market sponsorship as they launched their new brands, OMODA | JAECOO in Europe, particularly the UK.

Result

Result

Result

ORSEN identified European Professional Club Rugby (EPCR) as the right partnership and platform to meet the partnership KPIs. ORSEN helped Chery International become the Official Automotive Partner on a multi-year basis.

ORSEN identified European Professional Club Rugby (EPCR) as the right partnership and platform to meet the partnership KPIs. ORSEN helped Chery International become the Official Automotive Partner on a multi-year basis.

ORSEN identified European Professional Club Rugby (EPCR) as the right partnership and platform to meet the partnership KPIs. ORSEN helped Chery International become the Official Automotive Partner on a multi-year basis.

Advise

Advise

Advise

ORSEN helped Chery International understand which sport aligned best with the target demographic and which partnership could be activated across the dealer network to help increase test drives and drive sales.

ORSEN helped Chery International understand which sport aligned best with the target demographic and which partnership could be activated across the dealer network to help increase test drives and drive sales.

ORSEN helped Chery International understand which sport aligned best with the target demographic and which partnership could be activated across the dealer network to help increase test drives and drive sales.

Acquire

Acquire

Acquire

ORSEN managed all contractual negotiations between Chery International and EPCR. We helped Chery International secure the right assets, for the right price.

ORSEN managed all contractual negotiations between Chery International and EPCR. We helped Chery International secure the right assets, for the right price.

ORSEN managed all contractual negotiations between Chery International and EPCR. We helped Chery International secure the right assets, for the right price.

Optimise

Optimise

Optimise

ORSEN’s optimisation team have continued to support HQ and the local teams in managing the partnership. Developing campaign strategies across all brand communications and across the dealer network. ORSEN have also helped create a very successful campaign around the EPCR Finals in Cardiff which overperformed against all metrics.

ORSEN’s optimisation team have continued to support HQ and the local teams in managing the partnership. Developing campaign strategies across all brand communications and across the dealer network. ORSEN have also helped create a very successful campaign around the EPCR Finals in Cardiff which overperformed against all metrics.

ORSEN’s optimisation team have continued to support HQ and the local teams in managing the partnership. Developing campaign strategies across all brand communications and across the dealer network. ORSEN have also helped create a very successful campaign around the EPCR Finals in Cardiff which overperformed against all metrics.