FIBA & Kobe Bryant X Aeroflot

Challenge

Challenge

To support Aeroflot to grow brand awareness and brand affinity to support sales growth in key territories in Europe, SE Asia and China.

To support Aeroflot to grow brand awareness and brand affinity to support sales growth in key territories in Europe, SE Asia and China.

Result

Result

Through a partnership with FIBA Basketball World Cup China 2019 and an ambassador relationship with Kobe Bryant, Aeroflot achieved brand exposure in over 190 territories, a global reach of 3 billion, 460M content views on social media and over 1.5 billion impressions across social media channels.

Through a partnership with FIBA Basketball World Cup China 2019 and an ambassador relationship with Kobe Bryant, Aeroflot achieved brand exposure in over 190 territories, a global reach of 3 billion, 460M content views on social media and over 1.5 billion impressions across social media channels.

Through a partnership with FIBA Basketball World Cup China 2019 and an ambassador relationship with Kobe Bryant, Aeroflot achieved brand exposure in over 190 territories, a global reach of 3 billion, 460M content views on social media and over 1.5 billion impressions across social media channels.

Advise

Advise

Japan is a challenging market due to local legislation preventing Japanese nationals from promoting casino gaming brands. ORSEN identified regional partnerships with European sports clubs with Japanese players as a cost effective and impactful marketing opportunity for Casino Secret.

Japan is a challenging market due to local legislation preventing Japanese nationals from promoting casino gaming brands. ORSEN identified regional partnerships with European sports clubs with Japanese players as a cost effective and impactful marketing opportunity for Casino Secret.

Acquire

Acquire

ORSEN negotiated first of its kind Japan regional partnerships with PAOK FC (Shinji Kagawa) and AS Monaco (Takumi Minamino) and secured partnership rights that enabled Casino Secret to reach, engage and reward new and existing Japanese customers.

ORSEN negotiated first of its kind Japan regional partnerships with PAOK FC (Shinji Kagawa) and AS Monaco (Takumi Minamino) and secured partnership rights that enabled Casino Secret to reach, engage and reward new and existing Japanese customers.

ORSEN negotiated first of its kind Japan regional partnerships with PAOK FC (Shinji Kagawa) and AS Monaco (Takumi Minamino) and secured partnership rights that enabled Casino Secret to reach, engage and reward new and existing Japanese customers.

Optimise

Optimise

ORSEN provide Casino Secret with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide Casino Secret with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.